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POP to India

Singleton PR is delighted to announce that its Aerospace Team has been appointed to handle the PR for POP.

A UK airline in the making with Indian DNA, POP aims to be the only airline to operate non-stop flights from the UK to Amritsar and Ahmedabad and has been founded on a ‘caring capitalism’ business model. The company will donate a minimum of 51% of its profits to charities in both countries. So, in addition to providing an enhanced-value flying experience, POP – together with its customers – will be improving the lives of the most disadvantaged in the UK and in the Punjabi and Gujarati communities it will be serving.

POP requires £5m to launch the airline’s first-year operation. This will be raised by a rewards-based crowdfunding campaign.

Abby Singleton, who founded Singleton PR in 2007, commented:

This is a particularly exciting opportunity for us. The launch of any new airline is obviously a major event but with its unique business model, POP has a great story to tell.  POP will be the first airline to respond to the emerging demand from the expanding Indian middle class for non-stop flights between the UK and India’s key secondary cities. But more than that, supporters will be funding social change through POP’s philanthropic-giving to community causes, breaking new ground in terms of corporate social responsibility.” 

POP and its new airline business concept, has just launched its first ever TV commercials on two of India’s leading TV stations. The commercial has been made in two versions, one for each Indian state, and they can be viewed via the following links: Amritsar Region Commercial and Ahmedabad Region Commercial.

It is anticipated that the first POP flight will depart from Stansted Airport this year (in Q4 2016) to Amritsar, using a 378-seat all-economy Airbus A330-300 aircraft in POP livery. The airline plans to then operate three services weekly to both Amritsar and Ahmedabad. The company has provisional plans to apply for its own full Air Operator’s Certificate (AOC) but will continue to lease its aircraft which should yield greater financial returns to POP and to its supported causes.


Visit the POP website here:

social media poster  - SPR appointed by POP

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